Case Study
Recalibrating Go-to-Market Model for Established Brands
Award-Winning strategy for margin sustainability and ROI enhancement
Jul 30, 2025

A pharmaceutical manufacturer, facing margin pressures and market challenges, aimed to modernize its Go-to-Market model. Traditional promotional strategies were yielding diminishing returns, necessitating a data-driven approach to sustain profitability and enhance ROI, while maintaining momentum and bandwidth for priority launches.

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