COMMERCIAL HCP PROFILING

AI-powered ​HCP & KOL identification​

Maximize your outreach effectiveness with IQVIA’s AI-powered solutions that segment and map HCPs to the patient journey. Seamlessly analyze, characterize, and jointly segment patient & HCP populations to find the optimal physicians for your outreach, for better HCP targeting and engagement.

IQVIA’s Expert Ecosystem platform is your single location to easily identify and validate experts (KOLs, and clinicians) in all areas of leadership to empower coordinated engagements across medical and commercial efforts; to create meaningful stakeholder dialogues; and to discover new perspectives and measure impact.

DYNAMIC HCP PROFILING & TARGETING

Understand high impact HCPs

Understanding the right HCPs faster is critical in today's competitive market. Brand and sales leaders, and the analytics and market research teams that support them, need better ways to maximize the efficiency and effectiveness of HCP-targeted resources.

IQVIA Dynamic HCP Profiling and Targeting enables you to identify HCPs by the roles they take along patients’ journeys and target high-impact decision makers with extreme accuracy. Better HCP segmentation and profiling means your sales and marketing efforts are more streamlined and can deliver higher ROI and revenue growth.

 

DYNAMIC HCP PROFILING & TARGETING

Identify high-impact decision makers for greater ROI and revenue growth

Understand high-value HCPs

Accelerate brand performance by profiling and segmenting high-value targets within your therapeutic area.

Dynamic HCP segmentation

Optimize your engagement strategy by leveraging ML techniques and AI-powered models to segment HCPs based on potential to drive impact.

Largest patient and HCP databases available

IQVIA bridges the largest and most robust patient and physician databases available today, refreshed in real-time to maximize actionability.

Refine tactical messaging

Develop highly tactical messaging for personal and non-personal promotion by delivery the right message to the right HCPs.

FIELD ALERTS

Reaching HCPs in “real time” before a medical event occurs

Brand and sales leaders need their brands to be in front of the right physician with the right message at just the right time. Proactively reach the right physicians before a medical event or decision occurs, so you can achieve greater impact with your outreach and optimize personalization of omnichannel engagement.

IQVIA Field Alerts enables you to identify patient opportunities and connect with physicians with extreme precision, so you deploy resources more efficiently, improve competitiveness, and drive market share.

The complexity and competitiveness of commercializing new and in-line therapies increase daily, especially in rare-disease, tightly defined patient populations, and multi-stage patient treatment journeys.  Leveraging IQVIA's robust patient data, Field Alerts can integrate AI to analyze complex interactions within the patient journey to generate focused HCP lists and time-sensitive insights.

 

DATA-DRIVEN PREDICTIVE ALERTS

Lift Rx volume. Drive growth. Leverage the power of AI.

20% increase in new patients starts

A Field Alerts customer increased the number of alerts from ~1,000 per month to ~2,000 per month, moving to a more dynamic targeting model, delivering a 5x greater rate of transition and a 20% increase in new patients starts.

Remarkable ROI

IQVIA predictive alerts enabled an oncology client to gain a 25% Rx uplift and 25% increase in revenue by rapidly identifying patients who would benefit from diagnosis or treatment and reaching their HCPs at the right time with the right message.

Gain up to 35% RX uplift

With IQVIA predictive modelling and automated alerts, a client generated a 35% RX uplift and ~720% ROI.

27% increase in brand conversions

See how Field Alerts generated a 27% increase in brand conversions for triggered HCPs versus non-triggered HCPs.

IQVIA EXPERT ECOSYSTEM​
Easily identify scientific and clinical experts​
The IQVIA Expert Ecosystem platform aggregates the most current and comprehensive view of an expert (KOL) by unifying unparalleled data across multiple domains in a single, easy-to-use interface.

This unified view of an expert empowers customers to make strategic, data-driven decisions, pinpointing the right expert needed at every stage of the product lifecycle. The IQVIA Expert Ecosystem platform is powered by the world’s largest scientific dissemination database and the largest inventory of healthcare information for an unparalleled view of key experts' scientific and clinical activities.

IQVIA is constantly innovating on the platform to provide deeper insights into an expanding range of expert activities, such as an expert's presence in digital channels and their peer network activation.

The IQVIA Expert Ecosystem platform is your single location to easily identify and validate experts (KOLs, and clinicians) in all areas of leadership to empower coordinated engagements across medical and commercial efforts; to create meaningful stakeholder dialogues; and to discover new perspectives and measure impact.

EXPERT ECOSYSTEM​

Pinpoint the right expert at every stage of the lifecycle​

Unparalleled data​

IQVIA brings unparalleled global data across multiple domains providing unmatched depth and breadth of information on expert activity in any therapy area.

Unified Global Physician Identifier​

OneKey’s Unique Physician identifier unifies multiple data domains allowing you to identify a single HCP from a universe of 23 million HCPs in 150+ countries.

Seamless integration​

Easily access expert information either within your existing business system or by using our intuitive interface so you can drive targeted outreach, pre-call planning and expert engagement.

Unify multiple datasets for breakthrough efficiency​

View an expert’s or clinician’s complete set of activities with seamless integration of scientific and clinical activities allowing you to develop engagement strategies in minutes, not weeks.

Flexibility to meet needs throughout the entire product lifecycle​

Make more nuanced expert identification and engagement decisions across the product lifecycle by leveraging multiple domain datasets.

EXPERT ECOSYSTEM - SCIENTIFIC EXPERT​

IDENTIFY THE RIGHT SCIENTIFIC EXPERT FOR YOUR MEDICAL STRATEGIES​

IQVIA Scientific Expert creates a highly curated view of experts built on exclusive research and scientific activity data delivered in a single, easy-to-use interface.

Scientific Expert is powered by the world’s largest scientific dissemination database, including 22,000 scientific meetings, 10,000 Grand Round meetings, 1.9 million meeting abstracts annually, and 26 different clinical trial sources globally, in every language and therapeutic area. Only IQVIA delivers this depth and breadth of insights into scientific expert activity. 

This comprehensive view of scientific experts efficiently empowers all stakeholders to develop effective strategies and select the right experts to meet the information needs of physicians and patients across the product lifecycle. It makes creating speaker bureaus, guidelines, advisory boards, medical education, and congress activities faster and more effective.

Scientific Expert is part of the IQVIA Expert Ecosystem platform, your single location to easily identify and validate experts (KOLs, and clinicians) in all areas of leadership to empower coordinated engagements across medical and commercial efforts; to create meaningful stakeholder dialogues; and to discover new perspectives and measure impact.

EXPERT ECOSYSTEM - SCIENTIFIC EXPERT​

Drive the right stakeholder dialogues​

Unparalleled coverage and immediacy of scientific publications​

Only IQVIA delivers unparalleled coverage and immediacy of scientific publications with exclusive data from 30,000+ meetings, 1.9 million abstracts annually, and 26 different clinical trial sources.

Everything starts with the science​

All the science exists in the IQVIA data lake enabling identification of the most impactful experts in any therapeutic area, anywhere in the world.

Deliver more relevant, effective scientific expert engagement​

Comprehensive, constantly updated, and critical expert information to help educate and inform decisions and effectively bring treatments to patients.

Partnership & collaboration to optimize your scientific expert engagements.​

IQVIA provides consultative support to meet the specific needs and achieve the objectives of the home office and the field for your indication and type of treatment.

Share of Scientific Voice™ (SoSV) is a strategic measure of evidence dissemination and KOL activities

Share of Scientific Voice™ (SoSV) measures and optimizes your evidence dissemination and KOL activities to improve engagement and drive product success.

EXPERT ECOSYSTEM - CLINICAL EXPERT​

IDENTIFY CLINICAL LEADERS FROM THE WORLD’S LARGEST INVENTORY OF HEALTHCARE DATA​

IQVIA Clinical Expert delivers the most comprehensive view of clinical leaders fueled by the world’s largest inventory of healthcare data and delivered in a single, easy-to-use interface.

Clinical Expert is powered by fully integrated global data. In the US, it includes over 300 million patients, 9.6 million HCPs, 1.7 billion medical claims, 10 billion procedures, and a broad range of domains, from prescriptions to lab data to reimbursement. Only IQVIA delivers this volume of world-class data to identify clinical leaders and their patient populations.

This unparalleled view of clinical activities empowers commercial professionals to identify clinical leaders diagnosing and treating patients across therapeutic areas and geographies, making the development of commercial strategy and selection of the right experts faster and more effective to shape your engagement activity.

Clinical Expert is part of the IQVIA Expert Ecosystem platform, your single location to easily identify and validate experts (KOLs, and clinicians) in all areas of leadership to empower coordinated engagements across medical and commercial efforts; to create meaningful stakeholder dialogues; and to discover new perspectives and measure impact.

EXPERT ECOSYSTEM - CLINICAL EXPERT​

World-class data to identify clinical leaders​

Unparalleled data for complete confidence​

IQVIA brings the largest inventory of healthcare information for complete confidence in clinical expert engagement.

Highly configurable to meet client needs​

Provides historical claims dating back to 2000.  Customize your views based on function or need.

Linked and extensible to maximize value of data throughout the organization​

Clients can link to a larger inventory of healthcare information for broader use cases beyond commercial for even greater impact.

Unify multiple datasets for breakthrough efficiency​

Seamlessly integrate multiple datasets to view a clinician’s complete clinical activities. Leverage our search and filtering capabilities to select only the most valuable clinicians.

Deliver more relevant, effective clinical leader engagement​

Access the most comprehensive, constantly updated, and critical clinical data for a better understanding of treatment gaps and management.

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