Medical Affairs

Trusted medical evidence.

Right stakeholder dialogue.

Improve patient outcomes. 

End-to-end Medical Affairs strategy and solutions. Intelligently connected.

The need to plan for and generate credible medical evidence has never been greater. Disseminating that evidence to effect change has never been more complex. At the same time, Medical Affairs teams are under increasing pressure to show measurable Return on Investment.

IQVIA Medical Affairs is the proven partner to help generate trustworthy medical evidence that can drive the right stakeholder dialogue, at any point in the asset lifecycle. To improve healthcare decision-making and patient outcomes.

Plan, generate and disseminate trustworthy medical evidence.

Medical Affairs leaders and their teams are challenged to transform and empower the Medical Affairs function and deliver measurable strategic value.

Intelligently connected Medical Affairs solutions transform evidence into actionable insights and empowers Medical Affairs, placing it at the centre of strategic decision-making.

Explore each drop down to learn how IQVIA Medical Affairs is the proven partner to help plan, generate and disseminate trustworthy medical evidence.

Delivering measurable strategic value across the lifecycle

WEBINAR

Medical Affairs 2030: navigating AI adoption, evolving stakeholder expectations, and organizational transformation​

AI is rapidly reshaping how HCPs access information, evaluate evidence, and make clinical decisions. Join us in this webinar, where we will share new data on HCP adoption of AI, explore the implications for scientific engagement, and discuss how leading Medical Affairs organizations are evolving their capabilities and operating models to remain relevant and continue to deliver value.

Industry Article​

From a medical content pipeline to a medical content loop​

Healthcare professionals can now access information on demand, raising expectations for speed, relevance and accessibility. Learn why Medical Affairs organizations should shift from a linear content pipeline to a connected content loop that continuously improves content based on audience needs and engagement.​

Webinar

Can AI save the day? Bridging the compliance divide between medical and commercial​

Join us in this webinar to explore how AI can inform both medical affairs and commercial strategy, how to maintain compliance as boundaries shift, and what risks and safeguards must be considered for responsible adoption.

blog

From automation to oversight: building an AI-ready MLR function

As AI accelerates content creation and personalization, many pharmaceutical organizations face a growing challenge: ensuring Medical, Legal, and Regulatory (MLR) review processes can keep pace without compromising compliance. This blog explores how AI-ready governance, strong data foundations, and human oversight are essential to building a scalable, future-ready MLR function.
Data-driven KOL identification

Expert engagement strategies informed by trusted scientific data, methodologies, and best-in-class technology

Share of Scientific Voice™

Optimizing the impact of Medical Affairs evidence and expert engagement activities