Case Study
Predictive Field Alerts: Driving Rx Lift and ROI in Autoimmune Treatment
Read this case study to see how predictive Field Alerts led to a 36% Rx uplift and ~720% ROI for a client
Dec 26, 2023

In a strategic move, a top 10 pharma client harnessed the power of AI and machine learning (AIML) to address a critical challenge: identifying autoimmune patients transitioning therapies and profiling their treating HCPs to facilitate treatment initiation optimization.

The Solution: IQVIA's Predictive Model

  1. Patient Profiling: IQVIA meticulously profiled lupus patients, focusing on those likely to initiate or switch therapy.
  2. Predictive Alerts: The AIML-powered predictive model identified these high-potential patients.
  3. Strategic Outreach: Patient-HCP linkage enabled tailored outreach at the right moment.

Results and Implications: Rx Lift and ROI Surge

  • Rx Uplift: The program achieved a remarkable 36% increase in new prescriptions and administrations of the client's product.
  • Revenue Impact: The AI-powered trigger program delivered an astounding $10 million incremental revenue, representing an impressive ~720% ROI.

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