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The Next Era of Drug Safety: Driving Intelligent Action Across the Value Chain
Updesh Dosanjh, Practice Leader, Pharmacovigilance Technology Solutions, IQVIA
Feb 03, 2026

Drug safety is no longer a compliance checkbox—it has become a strategic differentiator for pharmaceutical organizations navigating an increasingly complex global landscape. As patient expectations rise and regulatory frameworks evolve, the industry must move beyond reactive pharmacovigilance toward proactive, intelligent action.


From Reactive to Predictive: A Paradigm Shift

Historically, safety systems have focused on collecting and reporting adverse events. While foundational, this approach is insufficient in today’s data-rich environment. Intelligent action leverages advanced analytics, automation, and AI-driven insights to anticipate risks before they materialize, enabling faster interventions and safeguarding patient trust.


Key Forces Accelerating Change

  • Data Proliferation: The surge in real-world evidence—from electronic health records to patient-reported outcomes—demands sophisticated tools to detect early safety signals.
  • Regulatory Momentum: Global agencies are advocating for real-time monitoring and proactive risk management, compelling organizations to modernize their safety infrastructure.
  • Patient-Centric Imperatives: Transparency and responsiveness are now baseline expectations. Intelligent systems empower companies to deliver timely communication and personalized safety measures.

Strategic Imperatives for Industry Leaders

To lead in this new era, pharmaceutical companies must:

  • Invest in Predictive Analytics: Harness AI and machine learning to identify emerging risks and optimize decision-making.
  • Automate for Efficiency: Streamline case processing and compliance workflows to reduce operational burden.
  • Embed Safety into Strategy: Foster cross-functional collaboration so safety considerations inform every stage of the product lifecycle.

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