Is your digital marketing investment delivering real business results?

Exponential growth in social media has created big opportunities for pharma but has also increased expectations. You understand how critical it is to deliver tangible business results, but how do you know if you are making a meaningful impact on your digital brand?

Digital marketing performance is often dominated by campaign-specific metrics and short-term ROI, but leadership is demanding more from their investment. An independent assessment of your brand’s performance over time - and in the context of key competitors - would help to demonstrate the broader, long-term impact of your brand’s digital investment and ROI.

Social Intelligence Reports, powered by our new IQVIA Digital Index, helps you demonstrate the full value of your digital marketing initiatives.

 

Social Intelligence Reports

Continuously monitors social media platforms and online sources.

While intermittent social listening provides snapshots from isolated data points in time, continuous social listening adds powerful trend data that makes it easy to track sentiment and reputation over time. 

Find out how Social Intelligence reports can help you.

 

 

 

Digital Index

IQVIA Digital Index

Measures digital brand performance as a composite score

Synthesize data gaging the presence, health and equity of the brand.

Use cases

  • Launch: Establish a benchmark for the launch of a new drug
  • Compete: Monitor competition posed by newer brands
  • Raise your game: Identify areas of under-performance within market leading brands