Life sciences companies engage with HCPs and HCOs across their business every day. These interactions drive activities at the core of our industry, come under intense scrutiny, and deliver significant business process challenges. All must have a documented, legitimate business need, meet Fair Market Value guidelines, capture contracts, and show proof of performance—prior to payment.
Built on the Salesforce platform, HCP/O Engagement Management delivers a comprehensive solution for all touchpoints, supporting key users and business processes, with an advanced global rules engine—optimizing engagements and minimizing risk. This transformative technology delivers next-level value through improved HCP experience, user-centric design, smart capabilities, and embedded compliance.
HCP/O Engagement Management enables native integration with existing commercial and compliance ecosystems—unifying business processes across the enterprise. Unleashing the full power of CRM, this end-to-end solution delivers an efficient and compliant engagement lifecycle, with a 360° view of the customer.
Orchestration enables seamless business hand-offs and process visibility across departments supporting unique user functions. For example, field reps can initiate engagements, send invitations, and confirm HCPs, while home office users handle contracts, approvals and payment, with a consistent workflow.
The relationship with the HCP or Key Opinion Leader, is of the utmost importance for life sciences companies. HCP/O Engagement Management centralizes communication and coordinates all processes with HCPs, improving experience.
This single HCP portal delivers a consistent experience across each touchpoint, containing all necessary engagement information, including billing, contracts, training, policy access, and expense management.
A flexible rules engine with embedded regulatory intelligence eliminates the burden of global and local compliance, with IQVIA legal teams continually providing regulatory updates. Manage global and local compliance risk with risk-based approval workflows, embedded FMV and KOL tiering, live monitoring, and integrated data capture for transparency reporting.
Intelligent workflows and enhanced usability improve efficiencies, while user centric design focuses on the business user and HCP experience. Guided actions and intelligent workflows support multiple users, reducing submission, approval, and payment duration— with a consistent look and feel.
Transformative technologies like HCP/O Engagement Management deliver a solution that integrates with customers’ existing IT ecosystems, adapting to how they do business. The embedding of compliance through a standalone rules engine, and the introduction of smart capabilities into engagement management will enrich user experience across the enterprise, delivering better business processes while adhering to compliance regulations.
LIFE SCIENCES COMMERCIAL STRATEGIES
IDC HEALTH INSIGHTS
Proactively address global engagement and transparency regulations with technology solutions that streamline and simplify processes, reduce costs, mitigate risks, and leverage data.