Up-to-date, readily available information to support potential generic selection is critical to your business planning.
Understanding when and where to launch your product is the key to success.
To maximize the return on your investment, you need to keep up-to-date on market performance. IQIVA offers a range of services and technologies to support performance measurement.
Optimizing your strategy for expansion is essential to the growth of your generic portfolio.
Analyze industry leading sales and medical data in a standardized and comparable way, including cross-country analysis of performance and additional insights into global and regional markets.
Be proactive about growing your brand using the latest in data, analytics, and domain expertise.