Gold-standard data meets agentic AI

IQVIA Market Intelligence Companion unifies market performance, forecasts, customer and HCP intelligence, influence networks and competitive insight — from global markets to local territories.

  • Ask complex commercial questions in natural language and get decision-ready answers.
  • Identify where the opportunity is, who can unlock it, and what action will have the greatest impact.
  • Act with confidence — every recommendation grounded in governed IQVIA data, therapeutic expertise and Healthcare-grade AI®.
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Know where to invest and how to grow at every stage of your product’s lifecycle

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Know how to invest

Grow at every stage of your product’s lifecycle
 

Pre-launch: focus where the opportunity is

  • Size the market and prioritize the specialties worth investing in, country by country.
  • Pinpoint the experts, networks and institutions that will accelerate adoption.

Launch: engage the right customers, the right way

  • Target the segments and territories with the strongest ROI potential.
  • Reach markets with tailored content through high-performing channels.

Post-launch: grow the return

  • See what your engagement is delivering by channel, specialty and geography.
  • Shift investment to where the value is. Not just understanding the market — influencing it.
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Ask anything. Understand everything.

Market Intelligence Companion instantly synthesizes millions of these data points to deliver clear recommendations, competitive insights, and strategic guidance you can act on immediately.

Global reach
95+

Countries of comprehensive pharmaceutical market coverage

THERAPY-LEVEL MARKET SEGMENTATION
600

Diseases and 35 tumor types for precise segmentation

EXTENSIVE PRODUCT INTELLIGENCE
1.8M

Products and 4 million packs tracked globally

Pipeline Projects
500K+

Pipeline projects and emerging therapies

FUTURE MARKET SIGNALS
250K+

Loss-of-protection events

Market events
10-years

Brand-level forecasts

CUSTOMER INTELLIGENCE
25M

Healthcare professionals

ORGANISATION INTELLIGENCE
6M

Healthcare organizations

PRECISION SENTIMENT INTELLIGENCE
50M

HCP verbatims analyzed for sentiment and impact

INFLUENCE NETWORKS
1.6B

HCP influence & network relationships

REAL-TIME EXPERT FEEDBACK
30,000

HCP feedback across digital & traditional channels

EXPERT FORECASTING
49

In-depth country-level reports validated by expert

Frequently Asked Questions

Market Intelligence Companion connects market and customer intelligence through conversational AI. It complements traditional reports and dashboards by enabling teams to ask business questions in natural language and explore connected IQVIA data. Teams can use the resulting insights and recommendations to assess opportunities, prioritize customer segments and inform commercial decisions.
You can explore questions that connect market opportunity with customer and engagement insights. For example: “Which countries offer the strongest opportunity for our launch, which HCP segments should we prioritize, and what channel mix should we consider?” Your available datasets also support exploration of competitive developments, message resonance and investment priorities.
Market Intelligence Companion supports analysis across a broad range of therapeutic areas and international markets. IQVIA can match your priority business questions to relevant datasets and help you make the most of the geographic coverage and customer insights available. Coverage and depth reflect the dataset and insight type.
Market Intelligence Companion helps teams understand and prioritize HCP populations and segments using non-nominative OneKey insights, which do not identify named individuals or organizations. If your needs include named HCP or healthcare-organization insights, IQVIA can help you explore the standalone OneKey agent and the appropriate access arrangements.
You can build on your existing IQVIA subscriptions when defining your Market Intelligence Companion configuration. IQVIA can review your licensed data against your priority questions and help identify the right coverage and any additional access needs. Companion access requires relevant data licenses and agreed usage arrangements.
IQVIA offers options for combining its capabilities with your data, applications and AI environment. IQVIA can help identify the approach that fits your use cases and technical requirements, with a clear view of the integration or implementation work for your Companion configuration.

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IQVIA Market Intelligence Companion
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Advanced agentic artificial intelligence for everyone, accelerating every decision.
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