Get the most from your promotion, at every phase

You know clever ideas have a limited shelf life. But a promotional strategy based on insight and analysis has the power to alter the landscape. With IQVIA, you can establish a brand that endures.

To help you optimize every phase of promotion, we use the IQVIA CORE™ to deliver combination of detailed metrics, advanced automation technology and insights on a granular scale so you can.

  • Max out every dollar you spend on promotion
  • Understand how effective you and competitors have been, by channel, by audience and by local and regional market around the world
  • Improve customer engagement rates
  • Fine-tune messages
  • Find stakeholders with influence
  • Identify KOLs who drive uptake

Getting the most out of your promotion means continuously building capabilities. Evolving. Expanding.

Reimagine a more efficient and productive approach to promotion, with fully optimized and orchestrated customer engagement.

ChannelDynamics®
Tighter budgets. More regulations. New marketing channels. As you launch and track your products in this ever-changing global environment, you need the optimal multi-channel strategy to be sure you don’t miss a thing.