- Brand and Promotional Analysis
- Promotional Optimization
- Brand Strategy and Management
- Commercial Outsourcing
- Compliance Managed Services
- Compliance Process Design and Implementation
- Field Based Medical Affairs
- Forecasting and Franchise Strategy
- Healthcare Professionals and Influencers
- Launch Strategy and Management
- Market Analysis
- Market Assessment, Share Optimization and Forecasting
- Medical Sales Force Deployment
- Commercial Data
- Orchestrated Customer Engagement
- Patient Engagement
- Patients, Products, and Distribution
- Precision Market Research
- Pricing & Market Access
- Sales Force and Marketing Performance
Get the most from your promotion, at every phase
You know clever ideas have a limited shelf life. But a promotional strategy based on insight and analysis has the power to alter the landscape. With IQVIA, you can establish a brand that endures.
To help you optimize every phase of promotion, we use the IQVIA CORE™ to deliver combination of detailed metrics, advanced automation technology and insights on a granular scale so you can.
- Max out every dollar you spend on promotion
- Understand how effective you and competitors have been, by channel, by audience and by local and regional market around the world
- Improve customer engagement rates
- Fine-tune messages
- Find stakeholders with influence
- Identify KOLs who drive uptake
Getting the most out of your promotion means continuously building capabilities. Evolving. Expanding.
Reimagine a more efficient and productive approach to promotion, with fully optimized and orchestrated customer engagement.