Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreAccelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreYour world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
Learn MoreFor government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.
Learn MoreA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREGet the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!
LEARN MOREOur industry leading approach to integrating evidence-based launch strategy with our breadth of insights across patient, provider, and payer stakeholder perspectives enables you to make smart business decisions in an ever changing environment.
When crafting your brand strategy, you need to answer key questions to determine where your product fits within the market landscape:
One common pitfall marketers make is building brand positioning, strategy, and segmentation based on a narrow understanding of treatment algorithms. Traditional patient journeys with limited focus on the clinical dimension of the journey end up being expensive, time-consuming and one-dimensional. A holistic patient journey helps to lay the foundation for a strong brand strategy throughout the full life-cycle of your product.
IQVIA applies best practices to adopt an integrated approach in research methodology, analysis, strategy-building and monitoring to maximize brand potential. Our industry leading approach to integrating evidence-based launch strategy with our breadth of insights across patient, provider, and payer stakeholder perspectives enables you to make smart business decisions in an ever changing environment. With our empirical approach, we help launch brands to effectively develop strategy and messaging to optimize your brand’s position with key stakeholders.
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