Engaging Consumers

Today, consumers are empowered by information available online, what advocacy groups have to say, perspectives from family and friends, and their ability to afford their medications. You want help understanding when consumer efforts contribute to patient initiation.

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IQVIA can help demystify reaching consumers and patients. IQVIA connects patient-anonymous real world patient healthcare data to consumer and promotional data sets. Our patent-protected encryption engine protects patient privacy data, by utilizing de-identification techniques before receiving, after each health and consumer interaction data.

Anonymous patient data (e.g., electronic medical records, claims data and lab data) can be integrated to provide a more complete view of what truly happens in healthcare.

Consumer Solutions
TV and Digital Advertising IQ

Garner actionable intelligence for your multichannel consumer campaigns.