BrandImpact Agent delivers fast, meaningful intelligence that helps you understand message performance, adapt to shifting HCP expectations, and refine strategies that elevate your brand’s competitive edge.
BrandImpact® Agent leverages the power and insight of all BrandImpact KPIs and metrics through a user-friendly, conversational agentic interface. Specifically, you can use ask the agent to identify connections across messaging, sales rep performance, and tactical execution data sets. All metrics are included in the BrandImpact® Agent, aligned with your active subscription for specialty, indication and data period frequency:
Our HCP promotional dataset delivers unparalleled scale, depth, and speed, enabling precise insights across specialties and therapeutic areas. With more than two decades of real interactions and rapid access to monthly performance, brands can refine strategies with confidence and agility.
BrandImpact Agent works on all major browsers with Chrome and Edge preferred. It can be accessed via desktops, laptops and mobile devices.
BrandImpact Agent draws from IQVIA’s BrandImpact data assets, including:
The Agent does not search the web for answers; it uses IQVIA’s curated data and applies logic and reasoning in a life sciences context.
Not necessarily. Answers may vary based on how questions are phrased and the conversational context (including previous topics discussed). The Agent maintains conversational memory for more natural interactions.
No. BrandImpact Agent understands a wide range of grammar, tone, and structure. However, clearer and more specific questions yield more useful outputs.
Your questions are saved in your personal Conversation History for your reference. For audit purposes, a full history is maintained but is not used for system training or by other users.
Yes! BrandImpact Agent can be extended to connect to additional data sources or integrated as a source for other systems. Contact IQVIA for enabling details.
BrandImpact Agent uses LLMs combined with IQVIA’s knowledge base to provide recommendations. The knowledge base gives the AI domain context, ensuring relevant and insightful outputs.
BrandImpact Agent has been tested with hundreds of complex business questions on BrandImpact datasets, achieving high accuracy rates. We recommend that you verify the output to ensure it is relevant and specific to your brand, your context and your organizational strategy and business needs. You may need to iterate the prompt and ensure no missing pieces of information or context.
The Agent is designed for business questions on brand performance, promotional effectiveness, HCP engagement, and market analysis. It cannot answer questions outside these domains (e.g., news, unrelated topics).
The Agent will indicate when specific information is available but not included in your current subscription. Users will be informed of the need to upgrade their data plan for full access.
