Deliver the integrated insights your brand needs
In the past, a single research study might have been enough. Not anymore.
Today there is more data than ever. Primary. Syndicated. Secondary. Each set provides important insights, but they need to be integrated. Current market research solutions leave a gap because they are unable to integrate the depth and breadth of insights required in today’s complex markets.
IQVIA Primary Intelligence is the exception. We integrate custom and syndicated research with our robust set of secondary data to deliver comprehensive integrated insights.
Our integrated research solutions capture all five of the interconnected cycles driving today’s complex markets.
The benefits to you are clear:
- Assess the competitive actions and stakeholder inputs influencing each cycle to maximize brand performance at launch and across all stages of the lifecycle
- Understand your brand’s level of execution and effectiveness within and across these cycles to improve brand performance
- Connect cause and effect delivering insight into how these cycles interrelate and interact to help you drive new starts and increase lifetime patient value
Contact us to learn more about getting integrated insights to address your brand needs.
IQVIA Innovation in Primary Research
How to Focus Your Details and Messages to Drive More New Patient Starts
A new tool for identifying how to increase new patient starts from each detail is now available. The BrandImpact Drivers app reveals which aspects of your detailing and messaging are working well for each physician segment, which are not, and what actions you can take to increase rep productivity.
Get more from your ATU
How a three-pronged approach to reinventing ATU studies is helping biopharma companies maximize ROI on branded products.