Maximizing brand performance

The number of stakeholders that fall into the category of HCP has evolved over time. Examples include Physicians, Physician Assistants, Nurse Practitioners, Nurse Educators, Dieticians, Discharge Nurse, and many more.

IQVIA can help. We understand the dynamic factors motivating HCPs and innovative ways to optimize engagement across a broad set on personal and non-personal channels.

  • Our Multichannel Marketing practice has a proven framework to help brands in any stage of their multichannel and analytic maturity model to progress along the continuum of customer engagement
  • Our Primary Intelligence and market research area has redefined primary research to deliver integrated insights your brand needs
  • Our Sales Force Effectiveness solutions provide precision targeting strategies to guide decision making and help senior leadership prioritize the right targets with the appropriate resources
  • Leverage the depth of information, breadth of therapeutic knowledge and advanced analytics to make each interaction with your HCPs as meaningful as possible

Powered by the IQVIA CORE™, we are poised to help you maximize engagement with healthcare providers. Contact us.