In this webinar, a panel of IQVIA experts will discuss the evolution of commercial pharma leaders’ strategies for enhancing health care provider interactions, shifting from traditional face-to-face promotion to integrated omnichannel approaches for a more personalized customer experience. Additionally, the panel will address the need to adapt to physicians’ preferences in today’s market, ensuring effective engagement and optimized business outcomes.

Three key take-aways:

• Discover the significance of complementing face-to-face (F2F) engagement with additional nonpersonal methods to maximize return on investment, including leading practices and emerging trends around more agile brand promotion.
• Gain insights into how comparing F2F and omnichannel promotion can strengthen customer relationships and foster growth.
• Learn how pharma organizations can achieve a more personalized engagement experience for their customers.

Panelists:

Matthew Smith, Senior Principal, New Commercial Models and Digital Engagement

Ruoxin Li, PhD, MBA, Senior Director, Advanced Analytics, SFE

Paige Desmarais, BS, Principal, Sales Force Effectiveness