Information Solutions
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Insight Brief
Tapping into the Power of Medicare Data to Drive Brand Performance
By SCOTT HULNICK, Sr. Director and GM, IQVIA Data Marketplace and DANYA BOUSKA, Assoc. Director, IQVIA Data Marketplace, IQVIA
Dec 16, 2025
The ability to harness and leverage data is paramount for making informed decisions that drive healthcare brand performance. One of the most underutilized yet highly valuable sources of data is Medicare. By tapping into Medicare data, organizations can gain unique insights into patient populations and provider prescribing behaviors, which are essential for product launch, performance, and management.
Medicare assets offer a unique perspective on a specific beneficiary demographic that is often overlooked. This demographic, primarily consisting of older adults, represents a significant portion of the healthcare market. Understanding their needs and behaviors can provide invaluable insights for healthcare organizations.
Read the full insight brief to understand how integrating Medicare data into your current ecosystem can work for your business!