Case Study
Triggered Email Program Brings Net New Referrals to Oncology Center
Major hospital system drove 159 net new patient referrals to their oncology service line powered by IQVIA's research behavior triggered emails.
Aug 08, 2023
Our client is a top treatment, research, and academic facility dedicated to making a difference in the lives of people with cancer, diabetes, and other life-threatening illnesses. The facility wanted a proactive solution to increase the number of patients in their oncology specialty service lines, specifically Radiation Oncology and Oncology specialties of interest. They worked with IQVIA's Digital Enablement Center of Excellence to develop a unique approach to intelligent and personalized engagement, delivering timely and highly relevant content to increase referral behavior.