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Americas
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Asia & Oceania
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences Solutions
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Healthcare Solutions
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Medical Device and Diagnostic
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U.S. Government
Life Sciences Solutions
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare Solutions
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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Medical Device and Diagnostic Solutions
Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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U.S. Government Solutions
For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.
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U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!
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Case Study
Net Rx Impact Analysis Proves the Value of DTC Point of Care Media
IQVIA helped a leading pharmaceutical brand understand the real-world pharmacy impact of their marketing dollars spent on both online and offline media for a DTC campaign.
Jun 16, 2023
In today's world, it's more imperative than ever to strike the right balance between digital and in-person experiences. A top pharma brand leveraged IQVIA's Media Operating System to help them better understand the synergies that may exist from exposing consumers to digital media and at points of care, such as pharmacies. For this study, IQVIA aggregated the post-media exposure prescription activity of each consumer reached by the campaign and their matched control group counterpart, including metrics such as total transactions, new prescriptions, and new consumer conversion to the brand.
This study is a clear demonstration of why IQVIA's measurement model works. The unprecedented granularity, determinism, and flexibility of our analytics illuminate the power of marketing investment regardless of audience, channel, or media type. In this case, our client was able to understand the full ROI story for each audience segment and each media tactic or combination of tactics. This allows them to make more intelligent marketing decisions moving forward and provide the most impactful brand experience for every audience.