Case Study
Mastering Commercial Data Quality
Global biopharma implements weekly assessment to drive continual improvement
Jul 28, 2022

Following a major acquisition, a global biopharmaceutical company migrated to a new cloud-based master data management (MDM) tool. The company's IT team spearheaded the implementation, with little involvement from business stakeholders who consume the commercial data the tool manages.

Quality issues emerged shortly after the MDM tool began feeding data to downstream systems and reports. There was no clarity about causes or solutions for these discrepancies. As commercial leaders clamored for more reliable data, the company set out to re-examine the issues not just from an IT perspective, but also through a business lens.

Read the case study to learn how IQVIA helped create a smooth process that automatically runs data health checks at a regular weekly cadence allowing the company a way to easily identify quality issues within its MDM tool.

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