Case Study
Innovative Field Teams Support Incremental Sales and Create Sales Representative Pipeline
IQVIA MedTech hired a new kind of representative to help support trauma surgeons in the operating room and free up resources to drive revenue
Aug 18, 2022

A medical device manufacturer reached out to IQVIA MedTech to help identify and hire associate case coverage representatives in order to free up the technical sales representatives' time to focus on revenue-driving activities. IQVIA MedTech exceeded the manufacturer's goals by hiring more than 1,000 field resources who covered 90% of cases independently within the established timeline.

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