Case Study
Comprehensive Thought Leader Analysis Identifies Hundreds of Hidden Influencers
A leading global pharmaceutical company was anticipating its U.S. launch of an oncology product in a new class of drugs and hoped to engage thought leaders at the national, regional, and local level
Sep 01, 2021

The IQVIA Thought Leader Network Center of Excellence team mined and analyzed various datasets in this case study. While this particular exercise was completed without machine learning (ML), IQVIA is now able to use the technology to project the results of the primary research sample onto the entire target audience to provide a complete picture of thought leader learning communities and an even larger set of local and regional thought leaders.

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