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Launch Strategy and Management
Discover proven strategies and insights refined over more than 5,000 launches around the world.
Podcast
Launch Excellence Podcast Series Episode 4: Rising Importance of Medical Affairs
Get insights on the role of medical affairs in product launch and pre-launch and the need of embracing new omnichannel journeys.
Nov 22, 2023
Sarah Rickwood, VP, Thought Leadership & Marketing, EMEA, IQVIA
Reinhard Berkels, Head of Medical Affairs Strategy, IQVIA
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