Medical Devices and Diagnostics
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Case Study
Clinical Specialist Role Supports Smoke Evacuation Product Sales
IQVIA MedTech hired a team of registered nurses who provide education about the risks of smoke in the operating room and support sales of a smoke evacuation device
Aug 09, 2022
A medical device manufacturer who makes a smoke evacuation device wanted to increase education about its product to healthcare providers. The company determined that peer-to-peer education from OR-certified licensed registered nurses (RNs) would be most effective, and wanted to deliver this service as an added value to its customers. They reached out to IQVIA MedTech, who successfully hired, managed, and integrated a team of clinical specialists into the company's sales structure.