In this engaging webinar, IQVIA Medical Affairs leaders and scientific communication experts will illuminate the evolving and crucial role of the biopharma medical affairs function, highlighting critical success factors for 2024.

Key takeaways:

1. Acknowledge the realities that today’s medical affairs professionals must embrace in order to be successful, no matter a company’s size.
2. Identify the elements of a deliberate scientific narrative and its associated communication plan.
3. Recognize the importance of internal alignment and external message precision when planning and conducting impactful, effective engagements.

Speakers:

Diana Morgenstern, MD
Executive Strategist, U.S. Medical Affairs, IQVIA

Kelly Simpson-Angelini
Principal, Simpson Healthcare, an IQVIA business

Neil Malloy, MA
Senior Principal, Summit Global Health, an IQVIA business