Webinar
Through the Market Access Looking Glass: Learning from Lifecycle Management Approaches of the Past to Prepare for the Evolving Future
calendar

October 26, 2023

Calendar
clock

11:00am - 12:00pm

GMT-04:00

Register

View all IQVIA events

Healthcare legislation and market trends are continually evolving. Over the past few decades, we have seen the emergence of multi-indication blockbuster therapies and an increased focus on lifecycle management (LCM), which has driven a much different market access landscape than the “primary care days”.

This webinar will help you evolve your LCM strategy with the changing times by analyzing effective market access LCM strategies from the past, evaluating how strategies are expected to change, and identifying which questions Value and Access teams should ask to prepare for success.

Key objectives:

  • Review how the healthcare landscape is evolving and why it is imperative for pharma companies to evolve their LCM strategy with the landscape
  • Share case studies of successful LCM strategies
  • Discuss LCM strategies expected to be effective in the evolving healthcare landscape and key questions Value & Access teams should ask

Speakers

Paul Villa
Sr. Principal, Value & Access Strategy Consulting, IQVIA

Haejin Shin
Principal, Value & Access Strategy Consulting, IQVIA

Related solutions

Contact Us