As life science organizations move towards an omnichannel engagement model, Medical Affairs has lagged behind their commercial counterparts. In this webinar, we will leverage a panel of industry experts to discuss how Next Best can support engagement and shift thought leaders' mindsets. In addition, we will explore how to better support Medical Affairs team members faster, with more informed planning while solving the challenges of coordinating across teams and channels.

Understand how Next Best can:

• Reinforce tracking of thought leaders and help improve engagement
• Reduce the burden in planning for Medical Affairs team
• Coordinate engagement across channels and functions

Speakers:

Aleksandra Ilic
VP, Solutions & Offerings, Customer Engagement COE, IQVIA

Antonio Pregueiro
Vice President Life Sciences, Customer Engagement CoE, IQVIA

Yong Cai
Senior Director, Advanced Analytics, IQVIA

John Eichert
Senior Principal, Thought Leader Networks, Center of Excellence, IQVIA

Scott Thompson
Co-CEO, Acceleration Point