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Healthcare decision-makers have become increasingly aware of the need to utilize real world data (RWD) to better-understand treatment patterns, disease burden, and the impact of interventions from both a clinical and cost perspective. RWD now plays a pivotal role in informing decisions about access and reimbursement, drug safety, and comparative effectiveness.
Speakers
Melissa Pirolli Marth
Vice President, Real World Data and Technology, IQVIA
Ajita P. De, MA, MPhil, MS
Senior Product Marketing Manager, Real World Data, IQVIA
Amy Roach
Sales Engineer, IQVIA