Sales Force Effectiveness
Optimize Internal Structure to Maximize Commercial Opportunities
Although the current field structure constrains personal promotion it shouldn’t constrain your ability to maximize your commercial impact. IQVIA Sales Force Effectiveness (SFE) solutions provide precision targeting strategies to guide decision making and help senior leadership prioritize the right targets with the appropriate resources.
Leveraging the framework we developed, powered by the IQVIA CORE™, we can help you:
- Develop a customized field-based target segmentation methodology to prioritize physicians, institutions, and accounts for personal promotion
- Optimize field-based size and structure, including territory alignment design
- Execute a staged roll-out within an agreed upon timeline
IQVIA can offer:
- Unparalleled ability to cluster HCPs into homogenous segments to maximize field resources that optimize brand performance
- Significant value to clients when defining a fit-for-purpose field-based organizational structure
- Deep subject matter expertise in a wide range of therapeutic areas
Using integrated analytics we design innovative sales force effectiveness models that account various stakeholder influences on prescribing.
Contact us to learn more about Commercial Model Design and Execution.