Life sciences companies have more commercial data than ever, yet leaders can still wait too long for the answers needed to guide priorities, investments and market action. The challenge lies in closing the gap between a business question and an informed decision.

Start with the business question

Conversational AI changes the entry point to analysis. Instead of navigating reporting tools or initiating a manual request, commercial leaders can ask a direct question about performance, prescription trends, competitive movement or market share directly into IQVIA’s AI Agents. For example, IQVIA’s AI Agents on SMART interpret the question, query relevant IQVIA data and return summarized findings along with visual context, caveats and assumptions.

This immediacy can keep planning sessions, brand reviews and market discussions moving. Leaders can explore an issue as it’s being discussed, while experienced users can accelerate discovery and focus on specialist analysis where it adds the greatest value.

Make speed meaningful with commercial context

Speed alone does not create decision advantage. The value of an AI-generated answer depends on the quality of your data, market definitions and reporting dimensions behind it. AI Agents on SMART operate within IQVIA’s proprietary data ecosystem, using IQVIA business rules and workflows, including the National Prescription Audit, National Sales Audit and Integrated Monthly NPA/NSP data. That grounding gives leaders visibility into what an insight describes and a clearer basis for deciding how to act.

Expand access without diminishing rigor

Broader access also changes how teams contribute. Brand, franchise, strategic marketing, sales and business development commercial leaders can investigate performance directly, while analytics teams spend less time on repetitive report building and more time validating insights, interpreting complexity and advising the business. SMART continues to support recurring and highly customized reporting, while AI Agents enable rapid exploration. Together, they serve both immediate questions and established analytical needs.

The executive opportunity

For executives and commercial teams, the opportunity is to redesign the path from question to action. Organizations can determine which decisions still require a formal reporting handoff and which can begin with direct, conversational exploration. When trusted data, transparent context and intuitive access come together, more people can participate meaningfully in understanding market performance.

The result is not simply faster reporting. It is a shorter, more informed path from commercial intelligence to executive action.

AI Agents on SMART: Ask the data, get intelligent insights, make SMART business decisions!