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How Hospital Strategy Teams Can Drive Growth with IQVIA’s Provider Strategy Solution
Melanie Verburg-Williams, Associate Director of Marketing, Health System Solutions
Dec 01, 2025

Strategy, planning, and business development teams at hospitals and health systems face mounting pressure to make data-driven decisions that fuel growth. Yet, many organizations struggle with limited visibility into provider behaviors, referral patterns, and patient journeys. IQVIA’s Provider Strategy Solution (PSS) is designed to bridge these gaps, empowering teams to unlock actionable insights and drive measurable results.

What Is IQVIA’s Provider Strategy Solution (PSS)?

IQVIA’s PSS is a comprehensive analytics platform that delivers a deep, holistic view of the provider landscape. By leveraging curated datasets—not just a customer’s own data—PSS enables organizations to analyze provider actions, behaviors, and patient panels that would otherwise remain hidden. The solution is delivered through user-friendly, SaaS-hosted dashboards, making advanced business intelligence accessible to strategy teams of all sizes.


Key Features:

  • Access to >90% of all retail Rx claims, 1.6B medical claims, and data on over 10.8M healthcare professionals
  • Visibility into 751K healthcare organizations and 5.9M provider affiliations
  • Insights from over 300M anonymized patients
  • Proprietary methodologies and analytical modeling
  • Precision Referral Intelligence to reveal who is referring patients and where they are being referred
  • Dedicated customer support and services

Why It Matters: Today’s Challenges

Hospitals and health systems often face:

  • Limited visibility into providers’ referral patterns and behaviors
  • Incomplete data to minimize patient leakage and maximize keepage
  • Gaps in understanding provider prescribing activities by geography
  • Difficulty assessing provider supply and engagement strategies

PSS directly addresses these challenges by providing a panoramic view across the care continuum, enabling teams to develop effective business strategies.


Use Case: Retaining Patients Through Precision Referral Intelligence

Challenge:

A regional health system noticed a troubling trend—patients referred by their primary care network were seeking specialty care outside the system, resulting in significant patient leakage and lost revenue.

Solution:

By implementing IQVIA’s PSS, the strategy team gained access to detailed referral patterns and provider behaviors. Using the Precision Referral Intelligence feature, they identified exactly which providers were referring patients out of network and at what point in the care journey this occurred.

Outcome:

Armed with these insights, the team launched targeted engagement initiatives with high-leakage providers, adjusted care pathways, and improved communication with patients at critical decision points. Within six months, the health system saw a measurable reduction in patient leakage and an increase in specialty care retention—directly impacting growth and patient outcomes.


The IQVIA Difference

What sets PSS apart is not just the breadth of data, but the actionable intelligence it delivers. With expertise in provider segmentation, proprietary analytics, and seamless delivery via SaaS dashboards or data extracts, IQVIA ensures that your team can move from data to decision—faster and with greater confidence.


Ready to Learn More?

If you’re ready to see how IQVIA’s Provider Strategy Solution can help your organization use data more effectively, drive growth, and improve patient retention, contact us today.

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