Speaker Bureau
Learn how to evolve and elevate your HCP promotional and educational engagements with IQVIA Speaker Bureau.
Blog
Data-driven Speaker Bureau Optimization
Dec 08, 2025
Life sciences organizations can implement an AI data-driven solution to guide sales representatives in identifying optimal speakers and attendees for promotional Speaker Bureau meetings, thereby enhancing HCP decision-making related to therapy selection and use.
Life sciences companies employ Speaker Bureau meetings to provide healthcare professionals (HCPs) with information about products or diseases and to share scientific data that may affect patient outcomes. Currently, these companies are seeking more precise and comprehensive approaches for selection of both speakers and attendees, aiming to ensure that relevant information reaches HCPs in a timely manner and supports informed decision-making for patient care. Life sciences companies employ Speaker Bureau meetings to provide healthcare professionals (HCPs) with information about products or diseases and to share scientific data that may affect patient outcomes.
Companies can optimize their Speaker Bureau meetings by using IQVIA’s integrated capability to guide sales representatives in choosing influential speakers and receptive attendees. This capability leverages IQVIA’s Peer Learning Insights (PLI) data, which identifies influential relationships among HCPs.
Thought leader networks and peer learning
Highly respected Thought Leader HCPs drive product awareness and adoption through their relationships with the HCPs within their influence networks. Identifying such Thought Leaders with the most robust HCP community and geographic coverage allows companies to tailor their promotional strategy with effective messaging to key HCPs at the right place and time.
IQVIA’s PLI employs proprietary methodologies, beginning with market research that gathers influence data directly from HCPs. This primary information is augmented through patented AI predictive analytics, utilizing IQVIA’s comprehensive secondary data to ensure extensive coverage. This approach systematically identifies Thought Leaders and associates them with their respective HCP networks to facilitate effective engagement strategies. Particularly valuable for Speaker Bureau initiatives, PLI provides rankings of the most influential Thought Leaders within a given geographic area categorized by zip code.
Note that life sciences companies, in partnership with IQVIA experts, often use PLI data to identify an optimal set of Thought Leaders (tailored to their franchise and indications) with whom to contract, ensuring the most impactful and influential speakers for Speaker Bureau programs through the year.
However, the remainder of this blog focuses on the integration of PLI data within the IQVIA Speaker Bureau platform to enable easy-to-use guidance for Sales Representatives in selecting optimal contracted speakers and attendees for specific speaker programs.
Drive attendance and action with the most respected speaker and highly interested attendees
The selection of a highly respected Thought Leader as speaker can significantly influence attendance. Participants may choose to attend a meeting based on their professional connection or peer relationship with a particular speaker, which might not extend to events covering the same topic with a different presenter. Therefore, it is important to carefully consider the choice of both speakers and attendees for each meeting.
Typically, a Sales Representative selects both speakers and attendees for given meetings. The IQVIA Speaker Bureau provides an integrated capability – leveraging IQVIA PLI data – that guides the Sales Representative in making optimal selections within their normal workflow.
This capability enables the Sales Representative to select the most influential speaker based on a target group of attendees or for the given geographic area of the meeting. Regardless of the approach, attendees can be selected based upon the degree to which they are influenced by the selected speaker.
Selection of speakers and attendees in this manner optimizes the likelihood of a well-attended program and attendee adoption of speaker guidance.
Right data, right insights, right actions
By identifying HCP influence networks with zip code-level precision, IQVIA’s PLI data delivers valuable insights for enhancing Speaker Bureau speaker and attendee selection.
When integrated into the IQVIA platform, PLI data empowers Sales Representatives to make informed decisions within their existing workflow, selecting speakers who are most likely to drive engagement and attendees who are more inclined to act on insights shared by respected and influential voices. These optimized selections significantly amplify the impact of each meeting.
This is just one example of innovative offerings from IQVIA meant to optimize Speaker Bureau via data, insights, and action, as you would a digital channel.
In today’s competitive life sciences landscape, precision matters, so by harnessing IQVIA’s Peer Learning Insights within the Speaker Bureau platform, companies can move beyond guesswork and deliver smarter, more impactful engagements. This AI-powered solution doesn’t just help Sales Representatives pick names—it ensures the right voices reach the right ears at the right time. The result? Stronger attendance, deeper engagement, and meaningful influence that drives better decisions for patient care. When every interaction counts, leveraging data-driven insights is not just an advantage—it’s a game-changer.
Deliver innovative and effective speaker programs
Today’s life sciences companies are seeking more precise and comprehensive approaches to industry speaker and attendee selection to promote delivery of the right messages to the right healthcare providers. Read in this blog how IQVIA’s data-driven Speaker Bureau solution is guiding that process.