White Paper
HCP Promotional Engagement Benchmarks Report
Special Edition: Pre-Pandemic Snapshot and COVID-19 Impact Evaluation
Dec 09, 2020

Each year, IQVIA releases a benchmarking study documenting trends in U.S. HCP Engagements. This year's analysis of promotional speaker program data is different from previous years' snapshots. COVID-19 upended industries around the world, and life sciences was no exception.

This is perhaps the most significant — and undoubtedly the most rapid — shift in operations with which commercial compliance teams have had to contend. IQVIA documented and discerned ways in which the pandemic disrupted HCP engagement and promotional programming practices.

Download this report for a glimpse into historical HCP engagement trends, along with insight into how COVID affected promotional speaker programming, performance, and spend in 2020. Leverage this important data to better plan for live and virtual events in the years to come.

Contact Us