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Blog
Precision Starts with Data—Why OneKey Is Essential for Hospital Strategy Leaders
Sep 05, 2025
In today’s healthcare landscape, strategic decisions require more than intuition, they demand precision. For hospital and health system leaders navigating complex corporate structures, payer dynamics, and competitive markets, having access to accurate, up-to-date organizational data is critical.
That’s where IQVIA’s OneKey comes in.
The Challenge: Fragmented Visibility Across the Healthcare Ecosystem
Hospitals face mounting pressure to:
- Understand where and how care is delivered
- Track mergers, acquisitions, and affiliations
- Engage the right providers at the right time
- Align outreach with specialty service lines
- Make informed decisions across marketing, compliance, and operations
But without a unified, granular view of healthcare organizations, these efforts often fall short.
The Solution: OneKey Healthcare Organizational Data
OneKey delivers comprehensive, real-time intelligence on over:
- 746,000 outpatient centers
- 6.1M+ HCP-to-organization affiliations
- 7,600+ hospitals
- 680K key contacts (CEOs, Chiefs of Surgery, Marketing Heads)
- 1,000+ IDNs and 1,500+ owner subsidiaries
This data is enriched with financials, EHR adoption, bed counts, department indicators, and even language preferences—giving strategy leaders the clarity they need to act.
What Sets OneKey Apart
- Three-Tier Class of Trade System: Segment organizations by facility type, specialty, and corporate hierarchy.
- M&A Tracking: Stay ahead of market shifts with daily updates on organizational changes.
- Physician Liaison Access Flag: Know which organizations welcome outreach—and when.
Strategic Impact
With OneKey, hospitals can:
- Pinpoint high-value targets for outreach
- Align service line strategies with market demand
- Improve campaign performance and ROI
- Strengthen referral networks and provider relationships
- Make confident decisions backed by data
Ready to turn data into strategic advantage? Contact IQVIA to learn how OneKey can power your next move.
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