Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
Discover MoreNavigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
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Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
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Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.
Access InsightsUnlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.
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Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.
Navigate Health PlansLeverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.
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Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
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Embrace digital innovation in healthcare to make more informed decisions and advance your mission as a data-driven organization.
Explore NowA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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"Words Matter: Use Sentiment Analysis to Understand and Improve the Patient Experience
READ MOREPharmaceutical manufacturers are facing a range of challenges, from political shifts and rising clinical trial costs, to the Inflation Reduction Act (IRA) and changes in prescriber access. For brands nearing loss of exclusivity (LOE), these obstacles intensify, making it crucial to understand and address them effectively.
If your company is gearing up for a major product launch, established brands can find their resources stretched thin. A new launch grabs executive attention and promotional budgets, while top-performing sales reps seek opportunities with growth brands. As an established brand leader facing LOE challenges, you may feel sidelined, tasked with achieving more with fewer resources.
To navigate resource constraints effectively, now is the time to refine your team structure and adapt your promotional strategy. While launch brands require significant investment in high-cost field resources to drive awareness, established brands can focus on streamlining operations—optimizing teams and adopting cost-efficient promotional tactics, particularly at critical junctures in the brand lifecycle. The key to success lies in leveraging local market data and insights to ensure that every engagement delivers maximum impact.
You’ve worked hard to build a top-notch field team, but with LOE on the horizon, it’s natural to notice your best salespeople beginning to explore new opportunities. This kind of turnover can feel like a double hit—losing talented team members while also risking your brand’s momentum. Share of voice and market presence can start to slip sooner than expected, and it’s tough to push for new hires when your leadership team is bracing for potential layoffs down the road. So, how do you keep your team motivated, protect your brand’s position, and find creative ways to sustain your promotional efforts through this uncertainty? Let’s explore how you can tackle these challenges head-on.
Managing established brands approaching LOE is already challenging, but when your organization shifts focus to a different therapeutic area, the pressure intensifies. Even though your products continue to generate significant revenue, tighter budgets can affect every facet of your operations. Field sales teams shrink, vital support roles such as training and commercial strategy are scaled back, and you’re bracing for even more reductions as market dynamics evolve. You need to reimagine your promotional strategy and reduce costs creatively while still inspiring your team to deliver exceptional results.
Navigating the challenges of established brands might feel overwhelming, but you have the power to make a difference. By taking a few thoughtful steps, you can unlock the full value of your products and ensure they remain a key part of your company’s portfolio. Do you want to explore practical strategies to help you optimize your sales force, cut fixed costs, and adapt to shifting market conditions? Dive into our guide, Established brands: Achieve commercial success with agile, data-driven sales teams. It’s packed with insights to help you build agile, right-sized teams and drive exceptional results, even in uncertain times.
Our guide, 'Established brands: Achieve commercial success with agile, data-driven sales teams,' unlocks success for pharma brands. Learn how IQVIA’s agile CSO and data-driven sales optimize ROI, secure share at LOE, and drive revenue.
Deploy sales representatives, clinical nurse educators, field reimbursement specialists virtually or in the field to communicate the benefits of your therapy.
