Video
IQVIA Market Access Launch Pad
Sep 26, 2025
IQVIA Launchpad
In this video, Steve How, Steve Jowett, and Steve Ferguson explore the evolving NHS landscape and its impact on Life Science organisations. They discuss the challenges posed by rapid structural changes, including ICB mergers and increased competition, and introduce IQVIA’s Launchpad—a suite of data-driven tools and strategic workshops designed to optimise product launch decisions. Learn how sub-national insights, readiness heatmaps, and real-time data empower teams to make informed, agile decisions and drive successful market access.

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