On October 30, together with Shoppertec, we made a presentation to clients of Farma Shopper 2018 in our offices in Madrid. The event was attended by more than 20 experts from different companies such as Pfizer, Veganat, Normon, Boiron, Danone, Cinfa, Puerto Galiano, among others.
Miguel Martínez talked about the current state of the Consumer Health market and José Antonio Andreu of Shoppertec, presented the TOP 10 insights of the Farma Shopper 2018 study.
At the end, a demonstration of Eye Tracking was performed, a tool used during the study.
The event was broadcast live on Twitter using the hashtag #FarmaShopper2018.