On March 13, 14 and 15, we participated in the 30th edition of INFARMA in Madrid, the European Pharmacy Meeting that integrates the European Congress of the Pharmacy Office and the Medicine and Pharmaceuticals Exhibition. During the three days more than 30,000 professionals visited the fair.
This year, the theme of the IQVIA stand was Pharmacy Focus Excellence. Attendees who came to our stand had the opportunity to see a demonstration of the tool, take a photo in our photo booth and enjoy sweets.
The work carried out during the congress served to achieve the signing of 10 pharmacies, 5 distributors interested in recruiting with the tool and more than 40 requests for information.
On the last day of the congress, Concha Almarza participated as a speaker in a debate entitled: "Economic measures in the sector. Evolution of public expenditure and impact in the pharmacy office" in which he explained that in view of the data collected by IQVIA, which reflect a fall of the pharmacy office market of 10% during the last eight years, we must urge pharmacists not to be passengers of what happens in our environment, but to be an active part in the sustainability proposals.