IQVIA and Shoppertec agree to elaborate a study to know the Consumer Health buyer in the pharmacy
Shoppertec and IQVIA will launch in 2018 the fourth edition of the Farma Shopper study. The main purpose of this study is to know the Consumer Health buyer at the pharmacy, from the purchase decision at home until the client leaves the pharmacy. With the study we will understand who buys, how, where and why.
Farma Shopper study combines different quantitative and qualitative methodologies and analyzes more than 35 categories. These methodologies allow to obtain information on the behavior and purchasing habits of the Consumer Health buyer at the pharmacy.
This is a great opportunity for both companies as long as they can combine their expertise and deep knowledge about the pharmacies activity.