White Paper
Augmentation of wellness trend is boosting vitamins, minerals and supplements category in India
Feb 23, 2021

In today's fast-paced world, the need for maintaining one's health and wellness often takes a backseat. This behavior leads to lifestyle diseases, fueled further by lack of balanced meal and nutrition owing to hectic schedules and reduced quality of food produce. As a result, many households have started shifting towards the consumption of vitamins, minerals, and supplements (VMS) regularly, rather than relying solely on their diet. In addition to those growing problems for individual consumers, India is a country where deficiency diseases are rampant, some of which are a result of inadequate nutrition. According to a Mintel report, only 37% of Indians use VMS. The traditional Indian diet offers all nutrients in the correct proportion. However, due to a lack of time and resources, very few people are able to make such meals, and, in the case of rural India, fewer can afford it.

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