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Preventing Dementia Together: A Data-Driven Approach to Early Detection and Risk Reduction
Dr Amy Davies, PhD, Senior Consultant, Pathway Transformation, IQVIA
Sep 15, 2025

Dementia, including Alzheimer’s Disease (AD), is one of the most urgent global health challenges of our time. With around 900,000 people currently living with dementia in the UK, and global cases projected to reach 139 million by 2050, the need for early identification and prevention is more urgent than ever1.

At IQVIA, we are committed to advancing the science and strategy behind dementia care. Our approach aligns with the latest findings from the Lancet Commission’s 2024 report2, which offers new hope through prevention, diagnosis, and treatment.

Driving Early Detection: IQVIA’s Innovations in Alzheimer’s Care

IQVIA is actively reshaping the Alzheimer’s disease landscape through a multifaceted approach that integrates cutting-edge diagnostics, clinical trial innovation, and strategic partnerships. This includes advancing the use of blood-based biomarkers, such as pTau217, pTau231, GFAP, and Neurofilament light (NfL), to facilitate early detection and monitoring in primary care settings. IQVIA also supports biotech sponsors in designing robust clinical trials by leveraging these biomarkers as endpoints, enabling more precise and scalable assessments of disease-modifying therapies. Collaborations such as the Davos Alzheimer’s Collaborative further amplify their impact, combining global data analytics with health system preparedness to accelerate early-stage interventions and improve outcomes across the AD care continuum3,4.

IQVIA has played a pivotal role in shaping the future of Alzheimer’s care in the UK through its leadership in a national project focused on early AD pathway transformation. By collaborating with Integrated Care Systems (ICSs), IQVIA identified critical gaps in diagnostic consistency, biomarker utilisation, and service integration. Recommendations advocate for the adoption of scalable blood-based biomarkers, standardised GP training, and age-agnostic referral protocols to enable earlier and more accurate diagnoses. IQVIA also emphasised the importance of preparing for amyloid-targeting therapies by enhancing infusion infrastructure and genetic testing workflows. This work supports a system-wide shift toward proactive, equitable, and data-driven dementia care, aligning scientific innovation with real-world implementation.

While early detection is critical, prevention through lifestyle changes offers another powerful tool in the fight against dementia.

Modifiable Risk Factors: A Preventive Lens

The Lancet Commission emphasises the critical role of modifiable risk factors in dementia prevention. The 2024 Lancet update identifies 14 key contributors, including two newly recognised risks: high Low-Density Lipoprotein (LDL) cholesterol and untreated vision loss. These factors span across different life stages:

 Early life  Midlife (ages 18-65)  Late Life (65+)
 1. Less education    2. Hearing Loss   12. Social Isolation
 3. High LDL cholesterol (new in 2024)   13. Air Pollution
 4. Depression  14. Untreated vision loss (new in 2024)
 5. Traumatic brain injury
 6. Physical inactivity
 7. Diabetes
 8. Smoking
 9. Hypertension
 10. Obesity
11. Excessive alcohol consumption

 

Collectively, these 14 factors are estimated to contribute to up to 45% of dementia cases globally, if addressed throughout the life course. Tackling them offers a powerful opportunity to delay or even prevent nearly half of all dementia cases2,5.

IQVIA’s research supports integrating these risk factors into predictive profiling models, enabling more personalised, preventive care strategies that align with public health goals and individual needs2,5.

The Lancet Commission outlines practical, evidence-based actions to reduce dementia risk:

IQVIA’s data-driven approach supports public health initiatives that incorporate these interventions, reinforcing the importance of multicomponent strategies tailored to individual needs regardless of genetic predisposition.

Living Well with Dementia and the Promise of Emerging Treatments

For people living with dementia, timely and tailored support following diagnosis can significantly enhance wellbeing. Effective interventions should be person-centred and involve collaboration with families, carers, and support networks. Approaches that help carers cope, especially those addressing emotional and behavioural symptoms, are vital to sustaining quality care and reducing stress.

Livingston et al. (2024) highlights that medications such as cholinesterase inhibitors and memantine may offer benefits for individuals with Alzheimer’s disease and Lewy body dementia. These treatments are generally affordable and can help manage symptoms, though their effectiveness varies from person to person.

There is growing momentum in the development of disease-modifying treatments (DMTs) for Alzheimer’s disease. Some clinical trials involving amyloid-β-targeting antibodies have shown modest benefits in slowing cognitive decline. Beyond amyloid-targeting therapies, a diverse range of DMTs are currently in development, offering hope for more effective and accessible options in the future. This marks an encouraging shift toward more comprehensive and inclusive approaches to dementia care and treatment.

Conclusion: Turning Insight into Action

The convergence of IQVIA’s clinical expertise and the Lancet Commission’s latest findings offers a powerful roadmap for tackling dementia. By prioritising early identification, addressing modifiable risk factors, and supporting those affected, we can reshape the future of dementia care making it more preventive, personalised, and impactful.

Dementia is not inevitable, and together, we can change its trajectory. At IQVIA, we are pioneering a future where early detection, personalised prevention, and equitable access to care are the norm. But we cannot do it alone.

Whether you are a healthcare provider, policymaker, researcher, or advocate, your role is vital. Let’s collaborate to:

  • Integrate blood-based biomarkers into routine care for earlier, more accurate diagnoses.
  • Empower communities with education and tools to address modifiable risk factors across the life course.
  • Support carers and patients with person-centred interventions and emerging treatments.
  • Drive system-wide change by aligning innovation with real-world implementation.

Act now to be part of a data-driven, compassionate approach to dementia prevention and care. Together, we can make dementia more manageable and increasingly preventable.

Connect with IQVIA to explore partnerships, access resources, and advance the future of brain health.

 

References

  1. Public Health England. (2021, June 28). Health matters: Midlife approaches to reduce dementia risk. GOV.UK. https://www.gov.uk/government/publications/health-matters-midlife-approaches-to-reduce-dementia-risk/health-matters-midlife-approaches-to-reduce-dementia-risk
  2. Livingston, Gill et al. (2024). Dementia prevention, intervention, and care: 2024 report of the Lancet standing Commission. The Lancet, Vol 404, Issue 10452, 572 – 628. The Lancet. https://doi.org/10.1016/S0140-6736(24)01296-0[1](https://chronicdisease.org/wp-content/uploads/2024/12/Lancet-2024.pdf)
  3. Hugo, P., & Bieniek, M. (2024). Alzheimer’s disease clinical trials: Innovative laboratory solutions to accelerate progress. IQVIA Laboratories. https://labs.iqvia.com
  4. Bieniek, M., & Veerman, G. (2025). Advancing Alzheimer’s disease therapies: How biotech sponsors can accelerate clinical development of early stage interventions. IQVIA Biotech. https://www.iqviabiotech.com/-/media/biotech/pdfs/library/white-papers/advancing-alzheimers-disease-therapies-white-paper-iqvia-biotech.pdf
  5. Alzheimer’s Association. (2025, July 31). Research advances from the 2025 Alzheimer’s Association International Conference (AAIC®). AAIC 2025 Overview News Release. https://aaic.alz.org/downloads2025/AAIC2025OverviewNewsRelease-final.pdf

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