The Value of Orchestrated Customer Engagement for Life Science Companies

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The Value of Orchestrated Customer Engagement for Life Science Companies
This IDC Market Spotlight report presents orchestrated customer engagement as the solution to historic technological and human challenges being faced by life sciences companies. Michael Townsend, Research Manager, Life Sciences Commercial Strategies, concludes that done correctly, orchestrated customer engagement will result in increased productivity, better alignment and communication between former silos in pharmaceutical commercial operations, higher customer satisfaction among HCPs and other stakeholders, and higher trust by HCPs through more relevant, timely and valued engagements.