The Rise of Pharma's Chief Orchestration Officer

White Paper

The Rise of Pharmas Chief Orchestration Officer

Moving to the orchestration commercial model requires change on many levels. That’s why pharmacos will need a strong leader in the Chief Orchestration Officer (COO) position. Pharma employees are also people, and change is one of their most common fears. A COO with a clear horizontal view can navigate the organization through a complex environment, to a place where it is delighting customers, operating more efficiently, and achieving higher profit margins.