The Rise of Pharma's Chief Orchestration Officer
Moving to the orchestration commercial model requires change on many levels. That’s why pharmacos will need a strong leader in the Chief Orchestration Officer (COO) position. Pharma employees are also people, and change is one of their most common fears. A COO with a clear horizontal view can navigate the organization through a complex environment, to a place where it is delighting customers, operating more efficiently, and achieving higher profit margins.