The Australian wholesaler and retailer environment is in a period of major and rapid change. Driven by mass demand from Chinese consumers, sales channels are shifting, new players are emerging and old business models must adapt to gain advantage in an evolving ecosystem.
This whitepaper reports our findings on how rising Chinese demand is driving purchasing behavior, shifting sales channels, and changing the Australian business ecosystem. A data driven approach is used to assess the magnitude of the growing Daigou phenomena, and the categories impacted are identified through our algorithms. Common threads to achieving success in the Chinese market are also drawn out through this paper.