White Paper
Rebooting Consumer Health: Thriving in the post COVID-19 world
Jul 23, 2020

Rebooting Consumer Health: Thriving in a post-COVID-19 is designed to help consumer health businesses discover where to focus, what levers to pull and what choices to make to ensure business growth in the post COVID-19 world. In this paper, explore the 7 key areas of immediate focus uncovered by our IQVIA Consumer health including:

  1. Align growth strategies with changing consumer behaviours
  2. Re-visit innovation pipeline and launch execution
  3. Digital-first investments for engaging with pharmacies and HCPs
  4. Review marketing plans and re-direct spend towards key growth drivers
  5. Strengthen commercial execution by repositioning field force for maximum impact
  6. Accelerate R&D delivery through tech, virtual and digital
  7. Adapt to new flexible working norms across teams and functions

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