Next Generation Target Product Profiles

How Real-World Data delivers precise insights

White Paper

February 20, 2018
Next Generation Target Product Profiles

Combining real-world data (RWD) synergistically with primary market research (PMR) delivers more granular and robust insights to enable more effective development of next generation Target Product Profiles (TPPs) through overcoming the inherent methodological limitations of a traditional PMR-only approach.

The next generation TPP informed by such a rich and robust insight foundation is better equipped to support internal decision making and forecasts, while holding up to increased scrutiny by healthcare stakeholders and addressing demand for demonstrating differential value.