The Essential European Revolution
Why multichannel is vital to Europe, why it is lagging and what can be done about it
2016 has brought with it growing uncertainty on the future prospects of the emerging pharmaceutical markets - the big beasts of China, Brazil and Russia are especially challenged for future growth. The message for Europe for the next five years is therefore, whilst the region may be tough commercially, it is absolutely necessary if you are launching innovative protected products.
With reduced budget for sales force and more specialized, demanding healthcare professionals as an audience, pharma marketeers must leverage state of the art technology and information management systems to deliver rich content and services to their customers. This is best achieved with an orchestrated customer engagement strategy which exploits the full potential of digital platforms.