Sales and marketing teams in pharma sometimes have mere minutes to capture the attention of busy healthcare professionals who might prescribe their products. In today’s highly competitive environment, general sales pitches and mass emails are ineffective. Today’s life science marketing and brand strategists need highly specific information about their customers and their preferences in order to craft messages that cut through the noise and to engage them on a new level of precision. Artificial intelligence and machine learning are the way to accomplish this. These tools enable brand teams to uncover physician and patient level insights, allowing them to design precision marketing and sales strategies that deliver better business results.