​Launch Excellence V

​Surviving and thriving when launching in an increasingly specialised world

White Paper

Launch Excellence V

The next decade will see greater concentration of competition for innovative Launches, with focus turning to more specialist therapy areas, limited key launch countries, healthcare budgets, doctor attention time, and even patients. Achieving true Launch Excellence will become even more challenging. To understand how to succeed in the future, companies must first understand how today’s launch environment drivers came to be.