Rising from the Ashes: Innovation in Primary Care is Alive and Well
Primary care continues to play a major role in improving overall population health by managing high-prevalence, chronic conditions. Despite the broad availability of generic versions of former blockbusters, which offer low-cost treatment options for many chronic conditions, significant unmet need still exists in primary care.
In this paper, we explore unmet needs in primary care and how they translate into different innovation opportunity segments. Through case studies, we identify critical success factors for primary care innovation, highlight specific barriers innovators have to overcome and outline winning strategies.